01-2017 - Indie hoteliers work with media, bloggers to tell story

Many independent hotels have a unique story to tell, and sometimes the best means to tell that story is through journalists, bloggers and influencers. But effectively communicating with the media can sometimes be difficult, especially with fast-paced requests flying in and little staff to support them. HNN’s Alicia Hoisington speaks with New Castle President and COO Gerry Chase on the importance of public relations for the independent hotel.
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