Making Dual-Brand News at NYU
The Residence Inn/Courtyard by Marriott in Syracuse’s Armory Square was only the sixth dual-brand hotel when it opened in 2013 and ramped quicker than even the most optimistic
performance predictions. Today, New Castle Hotels & Resorts is doubling down on the popular business model with two hotels in active development and another in the pipeline. Gerry Chase discusses dual-brand strategy and practicalities with Hotel Business’ CJ Arlotta at the 2017 NYU Conference.