Management with a Personal Touch When the owners of this centrally-located property decided to seek out new management, there was no question that New Castle would be able to provide the hands-on, personal oversight that the hotel needed. Upon taking over management of the hotel – which had recently been converted to a Hilton – New Castle worked closely with ownership and Hilton to reposition the hotel and improve its image within the local community.
    • In order to re-introduce the property to the local market and differentiate it from its competitors, New Castle focused on raising awareness and carefully cultivating relationships within the Lexington community.
    • New Castle developed a talented sales team to market the property’s 366 rooms and 18,000 sq. ft. of meeting space, driving sales growth of more than 10% for two consecutive years.
    • As a result of New Castle’s management, the property’s net operating profit has achieved a compound annual growth rate in excess of 18%.