MANAGEMENT

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Operations

The New Castle Operations Team oversees all day-to-day property management functions with strong engagement from the Investment Team. New Castle prides itself on being an innovative and forward-thinking management company with an entrepreneurial owner-operator mentality. The depth of our Team's hospitality experience and the continuous modernization of our operating platform allows New Castle the ability to maintain and grow industry-leading results in RevPAR index and operating margins as well as guest and employee satisfaction.

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BrandRelations

Our corporate team has decades of experience working with premium lodging brands, including Marriott, Hilton, Hyatt, IHG and Choice Hotels. We pride ourselves on maintaining extremely strong relationships with our franchisors while ensuring the maximum return for our investment partners.
Our Operations Team has significant experience in the upper-midscale to upper-upscale brand segments in urban, super-suburban and major resort locations.
Senior team members are represented on several brand advisory boards, providing our franchisors with valuable operational input while assisting in shaping the brand policy.
Significant experience with dual-brand properties, including one of the first dual-brand Courtyard Residence Inn properties in downtown Syracuse, New York.

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Food & Beverage

New Castle leverages a diverse knowledge base across a variety of markets and chain scales to deliver localized and personalized F&B offerings that yield great visibility and profitability.
Through rigid cost and quality controls, creative thinking, and flawless service execution, our hotel assets produce best-in-class F&B results.
We view select-service breakfast not just as an added expense line but as an opportunity to connect with our guests and differentiate our property.
Innovative restaurant concepts, food preparation, and storage techniques, as well as in-depth, on-the-job training, are applied to deliver superior service and execution.

Case Studies

Fairfield Inn & Suites

The Challenge

New Castle Hotels & Resorts ("NCH") targeted identifying an investment property with a premier location in downtown New Orleans, LA. In this particular market, this meant finding an older, underperforming asset to rebrand and achieve our desired ROI and market positioning. Negotiating a PIP that balanced brand standards with the project budget were a top priority. To accomplish this, we sought a historically significant renovation in line with our vision and monetized both federal and state historic tax credits to offset our investment basis.

The Solution

We identified an attractive historic building with motivated sellers in the business district near the French Quarter. NCH completed due diligence and closed on the property with equity and debt in place within 60 days. As is customary for all projects, our team conducted a strategic evaluation for brand re-positioning. The analysis determined that Fairfield Inn & Suites would be the right fit and that we should develop the property as an upper-midscale hotel to best serve the New Orleans market. Under the direction of New Orleans' architect John T. Campo Associates, we executed a $10 million thoughtful transformation to maximize the value of the historic tax credits.

The Results

NCH transformed a substandard, mid-level hotel into a profitable, custom-designed, and historically significant, upper-midscale property. The Fairfield Inn & Suites New Orleans Downtown has seen a 15% YOY lift in RevPAR growth (exceeding the competitive set by more than 8 points, according to STR data). *The property's gross operating profit achieved a compound annual growth rate of nearly 20% in the first two years of operations and represents a 100% flow through on increased incremental revenue. With a focus on increased guest satisfaction, the hotel has climbed 50 positions in TripAdvisor's hotel popularity ranking. NCH has a long history of targeting high potential historic buildings and converting them into top-performing, modern hotels that reflect their unique, original character. Several other examples include the historic redevelopment of the Westin Portland Harborview in Portland, ME, and the Algonquin Resort, an Autograph Collection hotel in St. Andrews by the Sea, New Brunswick.

We welcome the chance to speak to you about a project that would benefit from New Castle's approach. Please contact Julian Buffam at +1 (203) 447-7010 or via email at julianbuffam@newcastlehotels.com.