New Castle’s impressive operational and management portfolio includes examples of dramatic turnarounds at underperforming properties, significant increases in bookings, and generous returns to its investors.

The accessibility and responsiveness of New Castle’s senior executives, are one of the many benefits of working with a privately held company. We are deeply committed to delivering personalized service that exceeds the highest standards in business and hospitality.

Each discipline – including human resources, financial control, information technology, food and beverage and sales and marketing – is led by specialized experts with rich industry knowledge. Management effectiveness is enhanced by proven and innovative tools and technologies that generate and sustain impressive results at our properties.

Sales & Marketing

The Sales and Marketing effort at New Castle encompasses direct sales, revenue management, Public Relations, and e-commerce. New Castle’s flexible approach takes the needs of each specific property into account, while staying abreast of industry trends and best practices.

Financial Controls & Reporting

An integrated process with clear results

New Castle’s financial controls and reporting systems are state of the art in the industry. New Castle is able to effectively protect owners’ investments and enhance profitability through careful analysis of existing systems and implementation of standardized operating policies and procedures. Our proprietary business intelligence system, seamlessly interfaces with sales reporting and property management systems positioning us to easily handle all forecasting, purchasing, tracking, and budgeting needs. Internal audits and monthly financial statements ensure transparency and clarity. New Castle’s depth of experience and integrated management approach guarantee that no detail is overlooked, from cash handling and weekly payroll to IT systems and expense controls. New Castle works closely with each property’s general manager and executive team to enforce policies and procedures. All hotels benefit from our hands-on approach and commitment to clear and consistent communication.

Food & Beverage

Innovative Programs, Clear Results

New Castle’s outstanding food and beverage programs reflect a detailed approach to every element of the guest experience, productive relationships with in-house associates, and decades of industry experience. Driven by creativity, innovation, and exceptional quality standards, we engage the five senses and express the personality of each property to create a dining program that enhances the visitor experience. Disciplined purchasing strategies, proven training programs, and an understanding of the differing requirements at full and select service properties result in cost efficiency, bottom-line returns, and high marks for guest satisfaction.

Information Technology

A seamless and secure experience

New Castle’s commitment to innovation and customer satisfaction includes an exceptional information technology offering based on industry best practices. The breadth of New Castle’s technology expertise – from implementing leading-edge tools and systems for management and operations to delivering a convenient, seamless, and secure in-room guest experience – is unmatched among boutique hospitality firms. Programs are run by certified IT professionals with deep roots in the hospitality industry and an abiding commitment to hands-on problem solving. The result: A satisfying IT experience that is constantly evolving to meet the expectations of guests, owners, and associates.

Human Resources

Serving our own

New Castle believes in treating every member of our team as we would a guest at one of our hotels. Open and honest conversation among our employees, managers, and executives ensures that everyone has the needed support to perform at the highest levels. The human resources team stays current on relevant legal issues, healthcare trends and best practices to provide owners with vital information and assistance. New Castle’s expertise in wage planning and benefits, management training, employee recruitment, and the enforcement of policies and procedures ensures property compliance and owner protection. Team members play a key role in establishing New Castle’s culture. Our success depends on associate satisfaction and well-being, which is why supporting our employees at all levels is a top priority at New Castle. View our Careers Page


From the initial exploratory conversations to a hotel’s opening day, we guide development projects through every step of the process.

See our full list of development services


Where others see lackluster performance or a low-potential market, we see untapped opportunities for success and profitability.

See our full list of acquisitions services